The brief required translating complex financial services into clear, aspirational visuals for mobile-first audiences. I developed a modular creative system that scaled across App Store screenshots, Google Play listings, and paid social campaigns. My contributions: Designed a library of 3D icons to modernize and elevate the product’s visual identity. Produced App Store screenshots and feature graphics highlighting key product benefits such as commission-free trading, instant transfers, and portfolio tracking. Created social media ad animations optimized for Instagram, YouTube, and Google Display, balancing clarity (product features) with emotional resonance (trust, empowerment, innovation). Collaborated closely with the ASO/marketing team to align creatives with targeted keyword strategy and ensure maximum conversion impact. Execution Approach: 3D Design: Modeled and rendered a new set of icons in Cinema 4D + Redshift to match the app’s sleek, tech-forward personality. ASO Creatives: Built full sets of screenshots in portrait (App Store) and landscape (Google Play) formats, designed to guide the user through the app journey step by step. Ad Campaigns: Developed motion variants for Instagram, TikTok, and YouTube — with bold headlines, device mockups, and smooth transitions to emphasize usability. Testing & Iteration: Delivered multiple headline/image variations to support A/B testing for CTR and install conversion optimization. Outcomes: The creatives contributed to higher App Store conversion rates and stronger ad performance. The refreshed visual system created consistency between paid campaigns, organic store presence, and social brand communications. Assets were adopted as part of the always-on creative library for new product features and promos.