EcoVadis
Brand
Creative Direction, 3D Motion Design, Campaign Asset System, Digital Advertising, Brand Extension, Art Direction
Services
2024
A global webinar campaign designed to engage sustainability and procurement leaders. I created a modular creative system of static and motion assets to drive registrations across paid social, YouTube, display, and landing pages.
The EcoVadis +Ability campaign aimed to boost webinar registrations by turning abstract sustainability topics into clear, outcome-driven abilities (e.g. “From scattered supplier data → Traceability ability → Confident audit readiness”). I designed a 3D “systems-in-motion” visual language in Cinema 4D + Redshift and applied it across a full campaign toolkit: Paid Social: LinkedIn statics & motion (1:1, 4:5) YouTube Ads: 6s bumpers, 15s skippables Display/Programmatic: HTML5/static ads Landing Support: hero banners & sidebar visuals To maximize impact, I partnered with Growth Marketing to A/B test hooks, CTAs, thumbnails, and pacing. The new creatives outperformed previous assets, lifting click-through rates and increasing webinar registrations. The system also cut production time for regional teams by providing a scalable template pack and localization kit.
Creative Lead & Motion Designer: Eren Ercan Marketing & Strategy: EcoVadis Growth Marketing Team Production Platform: Goldcast
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