Interactive Catalyst

Brand & Web

Category

Brand Identity, AI-Generated 3D Visuals, Motion Design, Web Design & Build (Framer)

Services

2026

Interactive Catalyst is a growth and gamification consultancy helping product teams turn retention and engagement into a system, not a guessing game. When they came to me, there was no brand yet: no logo, no visual identity, no website. The job was to build the whole thing from zero: identity, a 3D visual language, and the live site that would carry it.

Starting from nothing: I designed the logo and visual identity system first, establishing the look and material language the rest of the project would build on, a brand built specifically to make abstract ideas like retention curves, habit loops, and monetization mechanics feel concrete and premium.

An entirely AI-generated visual system: Every 3D-style visual in this project (concept through final image) was produced with generative AI, with no 3D modeling or rendering software in the pipeline. For each core idea (monetization, retention, habit, growth), I ran multiple rounds of AI image generation to find a metaphor that actually communicated the concept: a treasure chest opening for monetization, a magnet pulling cubes in for growth and attraction, an hourglass balanced on a warped chrome ribbon for retention, a flame trailing rolling spheres for habit and momentum.

Directing AI to a consistent final set: The harder part wasn't generating one good image; it was making a dozen AI-generated images look like one designed system. That meant iterating prompts and reference inputs to hold a single material language (the same glass, the same chrome, the same lighting) across every icon, then refining and upscaling each final selection so the set reads as a cohesive brand system rather than a series of disconnected AI outputs.

Designing and building the site in Framer: With the brand and visual system locked, I designed and built the full website in Framer: homepage, About page, blog, and four interactive growth tools (A/B testing, LTV, onboarding, monetization), including a logo animation and a chart/data-visualization animation for the product page.

Scope

Brand identity built from scratch: logo design and exploration, visual identity system, favicon, social media kit
A fully AI-generated 3D icon system across the homepage, About page, and four interactive growth tools
Website design and build in Framer, end to end
Logo animation and a chart/data-visualization animation
Visual direction across the full live site

The result is a brand built from zero: identity, AI-generated 3D visual language, and website,
now live as a consistent, premium product at interactive-catalyst.com.