Interactive Catalyst
Brand identity and 3D visual system for a growth & gamification consultancy
Brand
Brand Identity, 3D Icon System, Motion Design, Web Design
Services
2026
Interactive Catalyst needed a visual identity that could make abstract growth concepts, retention, habit loops, monetization - feel tangible and premium.
I led brand identity and visual design end-to-end, then built a custom 3D icon system to represent each core concept: a treasure chest for monetization, a magnet pulling cubes for growth and attraction, an hourglass balanced on a warped chrome ribbon for retention, and a flame trailing rolling spheres for habit-building momentum - all rendered in a single black-glass-and-chrome material system so the site reads as one cohesive product rather than a stitched-together icon pack. For each concept, I paired generative AI with my regular 3D pipeline: AI-generated exploration first, to quickly test which metaphor would land, then a full rebuild of the strongest direction as a modeled, textured, and lit 3D scene in Cinema 4D, rendered in Redshift for the consistency a pure AI set couldn't hold across a full system.
My role included: Brand identity: logo design and exploration, favicon, and social media assets AI-assisted concept exploration for each icon metaphor, followed by full 3D modeling, texturing, lighting, and Redshift rendering A custom 3D icon system spanning the homepage, About page, and four interactive growth tools Logo animation and a chart/data-visualization animation for the product page Visual direction for the live site The full system is live at interactive-catalyst.com, across the homepage, About page, blog, and tool pages.
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