Vira BV
Brand system, print and a six-language website
Category
Brand System, Colour Palette, Catalogue & Price List Design, AI Product Imagery, Web Design
Services
2026
Vira BV is a Dutch manufacturer of aluminium verandas, glass sliding walls and outdoor structures that sells only through professional dealers. They needed one clear system for everything a dealer sees: a B2B catalogue, a price list and a new website. I designed all three, plus the colour palette, brand system and AI product imagery that hold them together.
One brand system for print and web: I set the colour palette, typography and layout rules around Vira’s green V mark. A deep and a bright green carry structure and action, charcoal and paper keep it calm, and the three product frame colours (RAL 7016, 9005, 9001) work as their own swatch system. The same rules run through the catalogue, the price list and the website.
A 96-page B2B catalogue: Eight product families, from verandas and glass sliding walls to fences and door canopies. Every family opens with a full-bleed product scene, then moves to options, colour choices and technical profiles in a fixed page grid, so dealers always know where to look.
A 47-page price list dealers can read quickly: Prices are dense: width-by-depth tables, roof panel upgrades and accessories. Each product gets a hero image, one clear table style, and its colour and panel options on the same page, so a dealer can prepare a quote without flipping back and forth.
An AI imagery system: The catalogue alone holds more than 80 AI-generated product images, and the same library feeds the price list and the website. I created and upgraded every image with AI, from first generation to final upscale, and directed them like one photo shoot: the same light, camera height and level of realism across eight product families.
Four image types, one set of rules: Lifestyle scenes in real European homes and gardens; variant sets where only the product option changes; clean studio shots for panels, doors and fences; and one wide hero scene per product family for the catalogue openers and the website. Each type has its own rules for light, camera and setting, so new images can be added without breaking the look.
Same scene, different option: For frame colours, roof panels and glass types, I generated controlled variations of one scene. Dealers and their customers compare the option, not the photo.
A dealer-first website: I designed the new virabv.com around the dealer journey: product families, a clear “Become a dealer” path and a dealer login, in the same visual language as the print.
Product pages you can try: On product pages, visitors switch between roof types (polycarbonate, glass, gable) and roof panel options, and the product image updates right away, next to the frame colours and technical specifications. A catalogue page becomes something you can interact with.
Six languages: Dutch, plus English, German, French, Turkish and Polish versions, each with its own URLs, so dealers across Europe get the same experience in their language.
Built for phones too: Product pages and the configurator work on mobile, where dealers often check options on site with a customer.
Scope
Colour palette and brand system for print and web
96-page B2B catalogue
47-page B2B price list
AI product imagery system: generation, variations and upscaling
Website design for virabv.com in six languages
Product configurator UI for product pages
My role included: - Brand system: logo use, colour palette, typography and layout rules for print and web - 96-page B2B catalogue covering verandas, glass sliding walls and the Vira Cube - 47-page price list with product tables, options and RAL frame colours - AI product imagery: 80+ images in four types (lifestyle scenes, variant sets, studio product shots and hero openers) - Controlled AI variations, so dealers can compare roof panels and frame colours on the same scene - Website design in six languages: Dutch, English, German, French, Turkish and Polish - Product configurator UI that lets visitors switch roof panels and roof types One system ties it together. The same green palette, type and imagery run through the catalogue, the price list and the website.
Client Vira BV Year 2026 Services Brand System, Colour Palette, Catalogue & Price List Design, AI Product Imagery, Web Design Typefaces Interstate by Tobias Frere-Jones Inter by Rasmus Andersson Cardo by David Perry Credits Eren Ercan (Brand, print and web design, AI imagery)
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